cooperation model of curtain wall between Bangladesh and China

The technical side. The local market trusts the technology of frameless curtain wall very much. This situation is similar to the Japanese technology products in China 20 years ago, all the electrical instructions produced in Japan without exception are printed in Japanese, although they do not understand the meaning, but customers still maintain a strong sense of trust. Local construction units in Dhaka even require drawings to be written in both English and Chinese; In addition, they also like to arrange for Chinese engineers to fly to Dhaka to meet with customers face to face. In essence, these are marketing strategies to show their distinctive competitiveness.At the product level. Most Bangladeshi customers fly directly to China for field visits to select cost-effective products.

In addition to the material brands of western countries designated by Party A, external wall construction units in Bangladesh generally import large quantities of decorative materials from China and India. According to the feedback of the person in charge of the construction unit, the types of curtain wall systems in India is long and the delivery time is uncertain. However, because India is bordering on Bangladesh and the space is close, the price is relatively suitable, so India can be one of their import sources. In contrast, the delivery cycle of material products in China is guaranteed. In the general impression, because of the language barrier and the inconvenience of transportation, the “comprador” system will be popular. But now Bangladeshi customers often fly to China to compare the quality and price of external wall materials from the Pearl River Delta, Yangtze River Delta and the Beijing-Tianjin-Tangshan Economic Zone, and finally purchase the products like glass curtain wall with the best cost performance.

After the introduction of curtain wall technology and material products from China, to learn from the experience of domestic construction management measures, the local construction units gradually improve the construction quality of the project. Local construction units in Dhaka, Bangladesh will try various business strategies, such as hiring experienced installation workers from China with favorable treatment to provide on-site technical guidance in Dhaka. This strategy serves two main purposes: The first is customer marketing. Party A will more recognize the local construction company with Chinese technicians on the site. At least on the surface, curtain wall manufacturers should have better technical service capability. Second, enhance the construction unit installation team of technical management experience. Of course, in the process of cooperation, due to the differences in language, cultural background and construction habits, there are still a variety of contradictions and collisions between the two sides.